Press Kit
Tropical Asia-Pacific powered skincare for melanin-rich, oily-combo skin. Founder-built. Fully bootstrapped. Community-rooted.
Brand at a Glance
Press Coverage
LGBTQ Nation
These Queer AAPI Brands Are Worth Shopping During Heritage Month and Beyond
May 2026
BeautyMatter
2025 Week 49: Beauty Brand and Product Launches
December 2025
Gies College of Business · UIUC
Gies Business MSF Transforming Finance Foundations Into Elite Career Paths
March 2026 · Featured Founder
Retail Placement
LGBTQ Outpost
Flonatix Collection · Curated queer-owned retail
2026
Industry Recognition
Beauty Tank · MakeupInNY 2025
3rd Place Winner
Beauty Tank · MakeupInLA 2024
Finalist
Story Angles
The first skincare brand rooted in Tropical Asia-Pacific. Authentically.
Flonatix is the first brand to position Tropical Asia-Pacific beauty as its own distinct category, beyond K-Beauty and J-Beauty, spotlighting Pacific Islander, Southeast Asian, and Native Hawaiian skin stories in prestige skincare.
We grew up in island humidity where our skin just worked. After moving to the U.S., it met recycled air, long shifts, and city stress. Breakouts lingered for weeks. Our faces looked shiny yet felt tight. We called it Skin Crashout™, and we couldn't find anything on shelves that was made for it, or for us.
Flonatix was built over 2.5 years without outside funding. Every element, formula, brand identity, packaging, website, was developed in-house by founder. The brand launched December 2025 with a single product, intentionally.
The Product — Island Renaissance: Glow Up Genius™ Moisturizer
Texture
Cooling gel-cream, melts in quickly
Skin Type
Oily, combination, normal · post-breakout · melanin-rich
Finish
Breathable, non-sticky · softly glowy, not greasy
Formula
Clean · Vegan · Fragrance-free · Cruelty-free
Key Actives
Key Benefits
Community & Academic Partnerships
DC Mayor's Office on Asian & Pacific Islander Affairs
MOAPIA · AANHPI Heritage Month kick-off 2026
AAPI Hive
Community sponsor · AANHPI Heritage Month 2026
Filamwellness
AANHPI Heritage Month 2026 · Wellness & community
Dua Coffee DC
Indonesian-owned · Pop-up collaboration 2026
DMV Wellness Social Club
Washington, D.C. community partner
MADabolic DMV
Member discount program · MadPerks partnership
UIUC Gies College of Business · Magelli Office of Experiential Learning
Flonatix selected as a live client case study · Fall 2026 semester
UIUC Asian American Cultural Center
Community Wellness Lounge partnership · Summer 2026
Press Contact
Jay J.H. Hanggawan
Founder — interviews, seeding & press partnerships
connect@flonatix.com @flonatixFounder Available For
Press samples of Glow Up Genius™ available. Include your outlet name and mailing address.
Request a Sample Press Inquiry
