Press Kit

Flonatix

Tropical Asia-Pacific powered skincare for melanin-rich, oily-combo skin. Founder-built. Fully bootstrapped. Community-rooted.

Brand at a Glance

FoundedJune 2023 (2.5 yrs in dev)
LaunchedDecember 2025
HQWashington, D.C.
SKUs1 · 2nd SKU Fall 2026
Price$34 · 50ml
DistributionDTC · flonatix.com
FundingBootstrapped
OwnershipAANHPI · LGBTQIA+
Languages on pack15 AANHPI
FormulaClean · Vegan · Frag-free
CertifiedCruelty-free (Leaping Bunny)
TrademarkSkin Crashout™

Press Coverage

LGBTQ Nation

These Queer AAPI Brands Are Worth Shopping During Heritage Month and Beyond

May 2026

BeautyMatter

2025 Week 49: Beauty Brand and Product Launches

December 2025

Gies College of Business · UIUC

Gies Business MSF Transforming Finance Foundations Into Elite Career Paths

March 2026 · Featured Founder

Retail Placement

LGBTQ Outpost

Flonatix Collection · Curated queer-owned retail

2026

Industry Recognition

Beauty Tank · MakeupInNY 2025

3rd Place Winner

Beauty Tank · MakeupInLA 2024

Finalist

Story Angles

The first Tropical Asia-Pacific beauty category, distinct from K/J-Beauty
From launch to community anchor in six months: a bootstrapped, community-first playbook
Bootstrapped indie in a VC-pullback era, the economics of founder-built beauty
Formulating for melanin-rich skin: what the mainstream still gets wrong
15 AANHPI languages on packaging: representation as design intent
AANHPI & LGBTQIA+-owned brand building in 2025–2026

The first skincare brand rooted in Tropical Asia-Pacific. Authentically.

Flonatix is the first brand to position Tropical Asia-Pacific beauty as its own distinct category, beyond K-Beauty and J-Beauty, spotlighting Pacific Islander, Southeast Asian, and Native Hawaiian skin stories in prestige skincare.

We grew up in island humidity where our skin just worked. After moving to the U.S., it met recycled air, long shifts, and city stress. Breakouts lingered for weeks. Our faces looked shiny yet felt tight. We called it Skin Crashout™, and we couldn't find anything on shelves that was made for it, or for us.

Flonatix was built over 2.5 years without outside funding. Every element, formula, brand identity, packaging, website, was developed in-house by founder. The brand launched December 2025 with a single product, intentionally.

"Our communities shouldn't have to translate their routines out of someone else's beauty standard."

The Product — Island Renaissance: Glow Up Genius™ Moisturizer

Island Renaissance — Glow Up Genius™ Moisturizer $34 · 50ml · flonatix.com

Texture

Cooling gel-cream, melts in quickly

Skin Type

Oily, combination, normal · post-breakout · melanin-rich

Finish

Breathable, non-sticky · softly glowy, not greasy

Formula

Clean · Vegan · Fragrance-free · Cruelty-free

Key Actives

Mangosteen (Garcinia Mangostana) Extract Niacinamide Sodium Hyaluronate Glycerin Propanediol Caprylic/Capric Triglyceride Dimethicone

Key Benefits

Instant glow — healthy radiance, no oily film
Deep, weightless hydration that lasts hours
Antioxidant defense against dull, overworked skin
Supports calmer, more even look post-breakout
Layers well under SPF and makeup
Gentle enough for AM + PM daily use

Community & Academic Partnerships

DC Mayor's Office on Asian & Pacific Islander Affairs

MOAPIA · AANHPI Heritage Month kick-off 2026

AAPI Hive

Community sponsor · AANHPI Heritage Month 2026

Filamwellness

AANHPI Heritage Month 2026 · Wellness & community

Dua Coffee DC

Indonesian-owned · Pop-up collaboration 2026

DMV Wellness Social Club

Washington, D.C. community partner

MADabolic DMV

Member discount program · MadPerks partnership

UIUC Gies College of Business · Magelli Office of Experiential Learning

Flonatix selected as a live client case study · Fall 2026 semester

UIUC Asian American Cultural Center

Community Wellness Lounge partnership · Summer 2026

Press Contact

Jay J.H. Hanggawan

Founder — interviews, seeding & press partnerships

connect@flonatix.com @flonatix

Founder Available For

Written Q&A · Podcast · Video interview
Brand commentary on AAPI beauty & indie economics
Long-form bio available on request

Press samples of Glow Up Genius™ available. Include your outlet name and mailing address.

Request a Sample Press Inquiry